Wild Turkey A-List

CLIENT

ABOUT

Wild Turkey is a Kentucky straight bourbon whiskey brand distilled and bottled by the Austin, Nichols division of Campari Group.

A group of friends from Australia dubbed ‘2 Mates and a Fat Man’ won Wild Turkey’s international The A-List contest for an all-expense-paid trip to Vegas.

Modstar was selected to capture their adventures due to our expertise in travelogues and behind-the-scenes videos.

CHALLENGE

Tell the story of the mates’ escapades in Las Vegas in a short action-packed sizzle reel.

SOLUTION

We decided to take a voyeuristic approach.  We first made sure our subjects felt comfortable enough to forget the camera. We filmed the winners eating in the best restaurants, partying at nightclubs, and seeing the attractions. With great reportage and innovative shots ‘in the can,’ we went to the editing room to tell the story.

RESULTS

Wild Turkey was very pleased with the work. Wild Turkey featured the video piece on their site.