The Sims 3 video game was released for consoles for the first time for Xbox, PlayStation, and for the Wii in 2010. It was a big event in the gaming world. Game Informer gave it a 9/10, gushing over the new Karma system and The Exchange.
: Make this online destination ignite a conversation and drive purchases.
Solution: Our plan was to bring people into the game experience and environments with teasers. For example, users can click on characters we created in 3D to see the new feature Karma Powers. We put a big yet tasteful Order Now call-to-action button front and center.
Having extensive experience in delivering sites that must maintain the highest level of experience and messaging while providing accurate tracking, SEO, and meeting localization needs worldwide, we enacted a strict schedule that drove a seamless and timely delivery.
Results: The game was a critical success and the website was highly trafficked and drove overall sales.