: Create an engaging music platform that would both entertain and educate Sesame Street’s young audience.
Solution: Modstar took our expertise in E-learning to the next level. We interviewed music composers, children aged 5 to 10, and the stakeholders at Sesame Street to defined goals and the best roadmap to realize them.
We then created a platform where learning was hidden in the playing and experimentation. Our music maker game involved selecting a rhythm (African, Indian, Latin, etc.) and then adding melody blocks that featured instruments such as didgeridoo, violin, and accordion. While users made fun songs they inadvertently learned about bars and measures and hopefully got the ‘music bug’.
Results: Passport Kid’s put Sesame Street at the forefront of emerging social media and was honored with the Smithsonian Institution’s Award for Excellence and placed in the Smithsonian’s Permanent Collection for Innovation.