: Make a complex game simple, present a fun intuitive user experience, and build robust technology to support a highly sophisticated Rich Internet Application.
Solution: Our process began with speaking to the key players and taking a laser focused look at fantasy football. We put a lot of time into usability to assure there would be a familiar and engaging experience that limits drop-off. To create a friendly environment we used elements familiar to basketball fans such as a JumboTron, basketballs, and player cards.
Results: The game was a success and played alongside broadcast games with an unprecedented time delay.