: The assignment was to create presentations of truly new and innovate ads for the in-production show Subterranya.
Solution: Knowing that the idea was to create online and viral marketing options that illustrated the show’s subversive and digital nature, we had the freedom to explore some crazy ideas. Modstar presented a number of concepts to the creator and then produced slick motion graphic video presentations of the select concepts. One concept involved the a takeover ad that changed the mouse cursor to a black light flash light that revealed a hidden message on the webpage.
Results: Although the project is still in the pilot stages, Fox expressed how excited they were by the concepts and execution