: The mission was to introduce the show and get the crowd pumped. The video was to play behind the catwalk on a giant screen.
Solution: We created a cool sexy intro that presented Ford’s logo, the SMOW logo, and the events sponsors. The best way to show the significance of the competition was to show the top models it had produced. Modstar created three showcases with completely distinct styles for Camilla Finn, Nataliya Gotsii, Liliane Ferrarezi.
Results: The work exceeded our client’s expectations. When the video ended the audience was cheering and clapping. The first girl who walked out was startled by an overwhelming sea of applause and blushed thinking it was for her.