McCann Erickson hired Modstar to produce OLM for the latest Chicco campaign, which includes a broad interactive platform with touch-points such as user generated video clips being played in Times Square, a fun whimsical website, and great online ad units.
: Familiarizing people with the high quality and whimsical nature of the brand, how to properly say Chicco (pronounced KEE-KO), and get them excited and involved with the Chicco’s Times Square spectacle.
Solution: We began by gaining a deep understanding of the top-level campaign objectives. By doing so we were able to determine the best approach to driving that message through online marketing. Once the banner concepts were in place we began our process of bringing them to life. With our technical and animation expertise we were able to create motivating experiences that achieved business results.
Results: The products Modstar delivered have been met with great reviews and are an important part of a brilliant and successful campaign.