Modstar developed the engaging and simple-to-use J&J sponsored FIFA 11+ Android platform to teach players, coaches, and doctors injury preventive exercises complete with social sharing features.
Create an intuitive experience for users that rewards participants for completing sections of the course and empowers them to share their achievements and knowledge through social platforms.
Opportunities and Solution
Our solution provides a flexible tracking and navigation system that enables users to quit and resume processes, modify goals or change the order of their exercise routines at any time, without sacrificing the cumulative, linear work-flows designed into the app. It achieves this through a novel combination of paired down, work-flow-specific navigation options with easy-to-read visual elements that, together, eliminate the need for prior training in order to successfully use the app. Integrated social media gives participants the opportunity to share their accomplishments in the form of badges that are unlocked as they progress through the different levels of the application, creating a gaming aspect designed to help fuel enthusiasm and foster virality.
The multi-city program has been a huge success. Participants were reportedly blown away by the Android app.